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1920s Lucille Young's Bust Developing Treatment - 3x3 Quack Medicine Label

Description: Interesting that products were developed for women's breasts during an era where it was taboo for most women to show very little skin in public. But Lucille Young, aka Gordon Gordon Ltd, were one of many companies selling creams promising woman extra bosom flesh. Despite our common perceived ideas about the conservative social norms regarding women's bodies of the early 20th century, having bigger and firmer breasts appears to have been a common concern for women. Fannie and Max Gordon established Gordon Gordon Ltd. in 1907 selling an array of cosmetics and toiletries under the brands Lucille Young, Princess Pat, Gordon's and Mem'ry. Among their products was a Bust Developing Treatment cream for those insecure "underdeveloped" women. This company and many more companies would fade out in the late 1930s with partial thanks to the federal government attempts to quash quack medicines and treatments. Here is a 3" x 3" label which would have been used on one of those containers. Interesting reminder that advertising has a long continuous history of exploiting women's body insecurities. Condition is overall good - nice color and an overall nice appearance without stains. One corner is missing and another repaired. On the back there are some thin areas due to this being peeled off a bottle or taped to a scrapbook. Fun label with an interesting history backdrop.

Price: 28.5 USD

Location: North Liberty, Iowa

End Time: 2024-12-03T22:18:11.000Z

Shipping Cost: 4.25 USD

Product Images

1920s Lucille Young1920s Lucille Young

Item Specifics

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Time Period Manufactured: Pre-1930

Maker: Gordon Gordon Ltd.

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