1976 Herbert Bayer GREAT IDEAS huge 400-pg CCA Slipcase Book RAND Lustig BASS

Description: GREAT IDEAS 1976 Container Corporation of America [CCA]Monograph Approx 11.25 x 14.25 huge, hardcover book & slipcase 400 pages and 195 full-page color plates by 157 artists John Massey [Editor] with introductions by Herbert Bayer, David Ogilvy, Rhodes Patterson, Mortimer Adler and Franz Schulze: GREAT IDEAS. Chicago: Container Corporation of America, 1976. First edition. Folio. Tan cloth stamped in blue and white. The tan cloth cover, corners, edges and case are fingered and soiled from age. Slipcase has torn corners. Overall, still a good copy….the inside is clean, unmarked and still fairly tight. Some slight browning of edges. Please see all photos of condition and exact item for sale. Ask questions or concerns before purchasing. From 1950 to the mid-1970s, the CCA ran advertisements in a series called "Great Ideas." Art Director Herbert Bayer commissioned major artists and designers to illustrate selected ideas of the greatest philosophers, writers, scientists, and cultural, religious, and political figures of history. For example, René Magritte illustrates Milton on the power of truth, Ben Shahn illustrates Locke on the purpose of government, Paul Rand illustrates Herodotus on freedom of discussion, Bayer illustrates Wittgenstein on the limits of language, and Saul Bass illustrates John Stuart Mill on the pursuit of truth In 1976, to celebrate America s bicentennial and the company s 50th anniversary, the CCA under the editorship of John Massey brought all of these ads together in this major publication, placing each one opposite a short biography of the featured artist and thinker. the book has introductions by Herbert Bayer and Mortimer Adler, among others. This is an invaluable document of an entire era in modern graphic design. Sold as is. Smoke Free

Price: 45 USD

Location: Peninsula, Ohio

End Time: 2024-12-30T18:24:01.000Z

Shipping Cost: 12.99 USD