Managing the Media: Proactive Strategy for Better Business-Press Relations by Fr

Description: Managing the Media by Fred J. Evans Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on todays business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nations largest newspapers. Author Biography FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles. Table of Contents Theoretical Perspective and Survey DataThe New Class and Antibusiness Ideology: A Theoretical PerspectiveAn Emerging Intellectual Constituency for BusinessThe Politics of the Press: Liberal and AntibusinessBusiness and the Media: Contentious ContendersBusiness: Attacked from Without and Undermined from Within?The Role of Public AffairsUnderstanding Differences and Using Them to AdvantageCase Studies and ConclusionsCrisis Communications at Seafirst: An Open-Door PolicyClosing the Door on the Press: The Beckman StrategyCrisis Communications and Toxic Waste: The Case of BKK CorporationFinancial Writing Awards: A Business-Media SymbiosisOpen and Closed Press Strategies: Review and CommentManaging the Media: Concluding Comments and ObservationsBibliographyIndex Long Description Media relations is a hot topic on todays business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nations largest newspapers. Details ISBN0899301568 Year 1987 ISBN-10 0899301568 ISBN-13 9780899301563 Format Hardcover Country of Publication United States DEWEY 659.20973 Short Title MANAGING THE MEDIA Language English Media Book Illustrations 1, black & white illustrations Pages 189 Author Fred J. Evans Subtitle Proactive Strategy for Better Business-Press Relations Birth 1944 Affiliation Univ. of London, UK Publication Date 1987-06-16 Imprint Praeger Publishers Inc Place of Publication Westport UK Release Date 1987-06-16 AU Release Date 1987-06-16 NZ Release Date 1987-06-16 US Release Date 1987-06-16 Publisher Bloomsbury Publishing Plc Audience Undergraduate Audience Age 7-17 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:9799381;

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