Description: MARKETING ESSENTIALS Textbook - The DECA Connection Authors: Lois Schneider Farese Grady Kimbrell Carl A. Woloszyk, Ph.D. Publisher: Glencoe Copyright: 2009 Pages: 875 CONTENTS: UNIT 1 THE WORLD OF MARKETINGChapter 1 Marketing is All Around UsChapter 2 The Marketing PlanUNIT 2 ECONOMICSChapter 3 Political and Economic AnalysisChapter 4 Global AnalysisUNIT 3 BUSINESS AND SOCIETYChapter 5 The Free Enterprise SystemChapter 6 Legal and Ethical IssuesUNIT 4 SKILLS FOR MARKETINGChapter 7 Basic Math SkillsChapter 8 Communication SkillsChapter 9 Technology Applications for MarketingChapter 10 Interpersonal SkillsChapter 11 Management SkillsUNIT 5 SELLINGChapter 12 Preparing for the SaleChapter 13 Initiating the SaleChapter 14 Presenting the ProductChapter 15 Closing the SaleChapter 16 Using Math in SalesUNIT 6 PROMOTIONChapter 17 Promotional Concepts and StrategiesChapter 18 Visual Merchandising and DisplayChapter 19 AdvertisingChapter 20 Print AdvertisementsUNIT 7 DISTRIBUTIONChapter 21 Channels of DistributionChapter 22 Physical DistributionChapter 23 PurchasingChapter 24 Stock Handling and Inventory ControlUNIT 8 PRICINGChapter 25 Price PlanningChapter 26 Pricing StrategiesChapter 27 Pricing MathUNIT 9 MARKETING INFORMATION MANAGEMENTChapter 28 Marketing ResearchChapter 29 Conducting Marketing ResearchUNIT 10 PRODUCT AND SERVICE MANAGEMENTChapter 30 Product PlanningChapter 31 Branding, Packaging, and LabelingChapter 32 Extended Product FeaturesUNIT 11 ENTREPRENEURSHIP AND FINANCEChapter 33 Entrepreneurial ConceptsChapter 34 Risk ManagementChapter 35 Developing a Business PlanChapter 36 Financing the BusinessUNIT 12 EMPLOYABILITY AND CAREER DEVELOPMENTChapter 37 Identifying Career OpportunitiesChapter 38 Finding and Applying for a Job These materials were purchased from a school district's surplus sale. We ship within 1 business day of receiving payment. Thank you!
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Publication Name: Glencoe
Subject Area: Economics, The World of Marketing, Skills for Marketing, Business & Society, Pricing, Distribution, Promotion, Selling, Marketing Information Management, Product & Service Management, Entrepreneurship & Finance, Career Development
Series: The DECA Connection
Format: Hardcover
Type: Student Textbook
Author: Various Authors
Subject: Business & Economics, Marketing
Personalized: No
Publication Year: 2009
Topic: Marketing
Educational Level: High School
Language: English
Publisher: Glencoe
Level: High School
